Jawad Chafai: RevOps and GTM engineer in Morocco
Jawad Chafai is a RevOps and GTM engineer based in Morocco. He turns the spreadsheets sales teams quietly run on into Salesforce, automation and AI pipelines that find, qualify and follow up on leads on their own. He is a 2× Salesforce Certified professional (Administrator and Associate) with a background in community building, which is why the systems he builds get adopted.
What he does
- Revenue operations: data models, field definitions, sending policies and pipeline reporting for B2B sales teams
- GTM engineering: lead sourcing with Apollo.io, AI qualification and research with Perplexity, automated outreach and follow-up
- Salesforce administration: custom objects, flows, validation rules, Web-to-Lead, reports and dashboards
- Automation with APIs, webhooks, Google Apps Script and Make.com
- Community building and adoption: designing systems with the people who use them
Projects
- Pipeline Command Center: A live RevOps dashboard that joins four disconnected sales tools into one secure view, so no prospect falls through the cracks. Tracks prospects across 52 companies automatically.
- B2B Prospecting Pipeline: An automated pipeline that finds decision-makers with Apollo.io, scores each company on 8 buying signals with Perplexity, and writes a personal brief for every qualified lead.
- Pass2Work: A Salesforce-backed membership and QR check-in platform that turned two coworking hubs into a revenue source, with 245+ members in one org.
Free tools
- CRM Data Cleaner: A free, private tool that cleans CRM exports in the browser: it detects 28 column types, merges duplicates, formats phone numbers for 240 countries, standardises money in 160+ currencies, dates and deal stages, and checks links between tabs. Nothing is uploaded.
Experience
- 2026 – now, Revenue Operations, B2B: Owns the revenue stack for a six-person outbound team
- 2025 – 2026, Hub Operations Fellow: Built a membership and check-in system on Salesforce for two coworking hubs
- 2025, Learning Community Experience Coordinator: Data-led lifecycle campaigns for 1,100+ learners
- 2024, Internships in entrepreneurship, retention and community: +14% cohort completion
Certifications
- Salesforce Certified Administrator (certified)
- Salesforce Certified Associate (certified)
- Salesforce Certified Business Analyst (exam booked)
Community
- Founder and chapter director of CMX Morocco, grown from zero to 60 members across 5 events
- Ambassador for North Africa Dreamin, the first large Salesforce community event in Africa
- Speaker: "The Workaround Is The Feedback", on why business processes break
Languages
Arabic, Darija (Moroccan Arabic), French, English
Questions
Who is Jawad Chafai?
Jawad Chafai is a RevOps and GTM engineer based in Morocco. He builds the revenue systems B2B sales teams run on: Salesforce, lead sourcing and qualification pipelines, automated outreach and pipeline reporting.
What does Jawad Chafai do?
He works in revenue operations and GTM engineering: he connects CRM, data and AI into pipelines that find, qualify and follow up on leads, and builds dashboards that show the real state of a pipeline.
Is Jawad Chafai Salesforce certified?
Yes. He is a Salesforce Certified Administrator and a Salesforce Certified Associate, and has the Salesforce Certified Business Analyst exam booked.
Where is Jawad Chafai based?
Morocco. He works in Arabic, Darija, French and English.
What free tools has Jawad Chafai built?
The CRM Data Cleaner at tools.chafaijawad.com, a free tool that cleans and deduplicates CRM exports privately in the browser. More free RevOps tools are voted on by visitors at tools.chafaijawad.com.
How can I contact Jawad Chafai?
By email at contact.jchafai@gmail.com or on LinkedIn at linkedin.com/in/jawad-chafai.
Contact
Email: contact.jchafai@gmail.com